The Hipstamatic Blog

#NSFW Issue Censorship

Covering nipples and ass cracks not only ruins the photo, but it seems the sort of misplaced management decision that compromises the brand image of Hipstamatic as a creative expression tool. It also as distances you from the attitude of the people your Snap publication aspires to connect with. Who are you protecting and why? Just ask me if I’m over 18 before the download when you have content inappropriate for kids.

William C.

Hey William. (& Community)

Here’s the thing: We choose to live in an organized society with rules, governments, and opinions. All of us like to believe that we’re all free to do what we want, when we want, how we want. When it comes to self expression and art this is amplified even more. When we chose to publish the #NSFW issue of Snap, we knew that it would cross the line for some, and gain much praise amongst others. Snap’s views on the world are that of the creative class. We are PRO expression. We are PRO sharing. Not just of images but of ideas.

In our very first issue, we launched with a section of the magazine called CLIMAX, a place to speak about the unspeakable. My best friend and co-founder of Hipstamatic, Ryan wrote a brilliant article on marriage and equality. Some readers loved the piece and others flocked to the AppStore review page to voice their hate for us “Pushing Our Pro Gay Agenda.” To be clear, the article didn’t choose sides, and we try to approach each subject we cover in Climax from a neutral view. However, for the record, YES! Hipstamatic is PRO Human Equality, and I have no apologies for that.

The #NSFW issue does have photographs of nudes. There are nipples, asses, and even some toe-licking. The photographs are beautiful, the stories are interesting, and we chose not to censor images. We hit publish (Snap is rated 17+ and suggests occasional adult content), and in doing so, the issue quickly became our most read issue to-date with over 2 million views in the first weekend. Then we got one of those amazing phone calls from Cupertino. It turns out that Snap’s #NSFW issue had become all the rage within the walls of Apple, but not in a good way. We choose to publish Snap on the App Store, and by doing so we agree to follow the rules that Apple has set in place, and it appeared that Snap’s #NSFW issue didn’t follow the rules. As a result, we censored the issue and republished it so that we could remain distributing Snap via the App Store. The issue remains uncensored on our website, snapm.ag. We may not agree with censorship, but we respect Apple’s decision to stand up for what they believe to be in the best interest of their customers. Time’s change, and so do opinions of a culture. Snap will continue to collaborate with the world’s creative class and publish content that inspires us.

Looking forward to the #Fashion issue that will hit the App Store on September 6th. Also we will be relaunching Snap’s website with even more content from the world of music, fashion and culture.

Happy Friday!
Lucas Allen Buick
CEO & Founder, Hipstamatic

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